Pride of Cows, the premium farm-to-home dairy brand from Parag Milk Foods Ltd., has launched its latest campaign, ‘Come Over to the Greener Side’, featuring actor and entrepreneur Athiya Shetty. The campaign builds on the brand’s connection with its farm, using the idea of slowing down and reconnecting with nature to explore a more mindful approach to everyday life.
The campaign centres on the belief that wellbeing can be found in simple experiences. Against the pace and noise of everyday life, it presents the farm as a space for stillness, connection and renewal. This extends Pride of Cows’ farm-to-home and single-origin proposition beyond the source of its products, positioning the farm as an expression of a more grounded way of living.
Athiya Shetty features in the campaign as the face of this lifestyle narrative, reflecting its themes of ease, authenticity and understated living. Through her presence, the campaign connects the Pride of Cows farm experience with consumers looking for a more considered approach to everyday life, while exploring the emotional value of knowing where nourishment comes from.
Akshali Shah, Executive Director, Parag Milk Foods Ltd., said, “With this campaign, we wanted to capture the feeling of stepping away from the everyday and reconnecting with what feels more natural and fulfilling. Athiya was a natural fit because she brings an effortless, understated quality that reflects this thought. She has a strong sense of individuality and an approach to life that feels considered rather than curated, which aligns closely with the world we are building for Pride of Cows. Through her, we wanted the campaign to feel less like a traditional celebrity endorsement and more like an invitation to experience the feeling that our farm represents, a little more space, a little calmer and a closer connection with nature.”
The campaign comes as Pride of Cows continues to build on its premium dairy positioning through a broader lifestyle proposition around nourishment, wellbeing and nature. While its single-origin philosophy remains central to the brand, the campaign explores ways of bringing the experience and values associated with its farm closer to consumers.
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