Avvatar, the sports nutrition and protein-snacking brand from Parag Milk Foods, has announced a new collaboration with actor Janhvi Kapoor for a digital campaign centred on the Avvatar Chocolate Protein Bar. With the product already established in the market, the brand’s latest communication aims to broaden its visibility through a youthful, relatable narrative.
The digital reel features Kapoor in an informal, light-hearted moment discussing the familiar challenge of managing fitness routines while navigating cravings for chocolate. The narrative positions the protein bar as a suitable option for individuals who want to balance indulgence with high-protein choices. Through Kapoor’s wide consumer reach, the campaign seeks to strengthen Avvatar’s appeal among young audiences, fitness enthusiasts, working professionals and sportspersons.
Akshali Shah, Executive Director, Parag Milk Foods, said, “As we move toward becoming a holistic health and nutrition company, our focus is on creating products that blend taste, convenience, and high-quality protein. Avvatar protein bar marks our entry into the fast-growing protein snacking segment and partnering with Janhvi Kapoor elevates this mission with unmatched energy and reach. With a powerful 360-degree marketing strategy, we’re confident that Avvatar will set new benchmarks and redefine India’s protein landscape.”
The Avvatar Protein Bar is positioned as a high-protein, chocolate-based snack for consumers seeking convenient, guilt-free options. The new campaign supports the brand’s intent to scale its presence in India’s expanding protein-snacking market, which continues to grow on the back of rising interest from Gen Z and millennial consumers.
The content will be released across Avvatar’s social media channels as part of the brand’s broader effort to engage digitally with a younger, health-conscious audience.
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