Sensodyne has introduced Pronamel in India, a toothpaste formulated to strengthen and protect tooth enamel, the hard outermost protective shield of our teeth. With this launch, Sensodyne expands its portfolio to address an oral health issue: enamel wear.
By spotlighting enamel wear and offering a scientifically advanced solution, the brand aims to empower consumers to take charge of their long-term oral health.
To support the launch, Pronamel has rolled out a comprehensive consumer education and awareness campaign across TV, digital, social media, print, and outdoor platforms. The campaign aims to bridge the awareness gap and encourage healthier oral care habits through engaging, informative content tailored to the Indian audience.
Commenting on the launch, Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, stated, “Enamel is the hard, protective outer layer of our teeth; nature’s shield for healthy teeth. Yet today’s lifestyle, with frequent consumption of acidic foods and drinks like tea, coffee, and citrus fruits, can weaken the enamel. Once demineralized, it cannot regenerate naturally, and often the damage is detected only when it’s too late. Pronamel’s launch in India is the result of over 20 years of scientific research, delivering a proven, specialized formulation that provides 2X stronger enamel protection against everyday acid wear. Through our awareness campaign, we aim to educate consumers on the importance of enamel care and provide a trusted, science-backed solution to support every day oral health."
It is available in two variants: Daily Protection and Fresh Breath, both designed for everyday use. It is priced at Rs 95 for 40g and Rs 140 for 70g.
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