Punt Creative has appointed Upasana Naithani as Head of Business, as the agency strengthens its leadership team and continues to expand its integrated creative and business offerings.
In her new role, Naithani will lead the agency’s business function, with a mandate spanning business growth, brand strategy, client partnerships and creative excellence. She will also work with cross-functional teams to align strategic, creative and commercial priorities across client mandates.
Naithani brings over 15 years of experience in advertising and digital marketing. She joins Punt Creative from FCB Kinnect, where she was Senior Vice President and worked with brands including Flipkart, Flipkart Minutes, Tata Motors and Reliance Smart. Her previous stints include Dentsu Webchutney, Reliance Retail and VML India.
“I’ve always believed that the best ideas happen when business strategy and creativity are treated as partners, not separate disciplines. Punt is building exactly that kind of ecosystem—one that brings together brand, content, commerce, technology and culture in a way that's genuinely future-focused. I'm excited to work with Harsh & an exceptional team to build enduring brands and help shape the agency's next phase of growth," said Upasana, Head of Business, Punt Creative.
Harsh Shah, Managing Director, Punt Creative, said, “I have known Upasana for years now, and she’s one of the most well-rounded advertising professionals I have met. Her experience across the board makes her the perfect and a much-needed addition to Punt’s growth journey. Her understanding of brand ecosystems, consumer culture and her way of working will not only shape our client solutions better but also positively build the culture for Punt.”
Punt Creative is the creative arm of Punt Partners, working with clients across brand platforms, IPs, digital-first campaigns and business-focused narratives. Punt Partners is led by co-founders Madhu Sudan and Priyanka Agrawal.
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