RJ Naved will be joining Radio City with a new feature called #prankyou. Naved is known for pioneering prank-call entertainment.
According to Radio City, this is a content disruptor play. “With radio evolving to multi-platform consumption across media, the power of a compelling voice and appointment-worthy content, Radio City is looking to build ‘surround’ around their content so whether they listen to it in the show, or discover it in smaller clips rotated during their commute or on social media, the content is omnipresent.”
Radio City is also looking to build a distinctive radio property around RJ Naved’s unique style, “bringing back the spontaneity, humour and human connection that made prank calls a memorable part of radio culture”.
