E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Sammaan Capital salutes middle-class triumph in new campaign

The campaign captures how 90s-born millennials, once dreamers, have worked hard, overcome odds, and today proudly say 'Hum Ho Gaye Kamyaab'

BY TEAM IMPACT
Published: Jul 16, 2025 12:58 PM 
Sammaan Capital salutes middle-class triumph in new campaign

Sammaan Capital has unveiled its brand-new campaign, Hum Ho Gaye Kamyaab celebrating the dreams, struggles, and triumphs of millennials across India. This campaign highlights the journey of the modern Indian middle class.

The campaign reflects the transformation of the millennial generation, who started with dreams in the 90s, often singing Hum Honge Kamyaab Ek Din. Fast forward to the present day, this same generation has worked hard, overcome barriers, and emerged victorious. Many have now built homes, expanded businesses, and fulfilled their long-awaited aspirations. Sammaan Capital celebrates their success with a sense of pride and accomplishment, as they now sing Hum Ho Gaye Kamyaab.

Sachin Chaudhary, Executive Director and Chief Operations Officer, Sammaan Capital, speaking about the launch of the new campaign said, “We understand the pride and aspirations of every middle-class Indian. This campaign is not just about celebrating financial success, but about acknowledging the journey – the struggles, the determination, and the triumphs. With ‘Hum Ho Gaye Kamyaab,’ we are not just supporting our customers' financial goals; we are part of their emotional journey, helping them realize the dreams that define their future. This film is a salute to the spirit of the middle class; their pride, resilience, and quiet determination. At Sammaan Capital, we’re proud to be more than a financial partner; we are enablers of dignity, aspiration, and self-respect.”

The campaign has been conceptualised by McCann and brought to life by Firecracker Entertainment. Together, they have crafted a visually rich and emotionally powerful narrative that brings the core philosophy of Sammaan Capital — Jiyo Sammaan Se — to life on screen. The anthem Hum Ho Gaye Kamyaab is sung by Bollywood singer and music composer Amit Trivedi.

  • TAGS :
  • #McCann
  • #Sammaan Capital
  • #Hum Ho Gaye Kamyaab
  • #Sachin Chaudhary
  • #Firecracker Entertainment
  • #Amit Trivedi

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Prasun Kumar on how Magicbricks is shaping India’s real estate journey
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com