Samsung India has partnered with Hybe India to roll out ‘Show Them How It’s Done #withGalaxy’, a nationwide campaign aimed at empowering young girls through performance-led opportunities and digital content creation.
The initiative has introduced Galaxy Audition Studios across 10 cities, converting select Samsung Experience Stores into audition and creator hubs. The programme has now reached Mumbai, with auditions underway from 2 to 10 May, following strong participation in Guwahati.
Participants are supported through creator-led masterclasses and mobile-first production tools, with the Samsung Galaxy S26 Ultra enabling recording, filming and content creation throughout the audition process.
The campaign also includes a series of three short films, shot using the Galaxy S26 Ultra, documenting participant journeys from preparation to performance. The first film has already crossed one million views, signalling strong early engagement.
As part of the wider activation, Samsung will also introduce #withGalaxy experience zones at Hybe India’s pop-up parks across key cities, encouraging user-generated content and deeper consumer interaction. The campaign is scheduled to travel to cities including Pune, Hyderabad, Bengaluru and Delhi, extending its reach across major urban centres.
