SBI General Insurance has unveiled a new film as part of its integrated brand campaign ‘Chuniye Bharosa, Apno Sa’.
Featuring actor and brand ambassador Pankaj Tripathi, the campaign reflects SBI General’s core message of trust by highlighting the importance of choosing an insurance partner with confidence.
Featuring actor and brand ambassador Pankaj Tripathi, the film, centred on motor insurance, is built around the insight that just as people are careful about whom they trust with something as valuable as their vehicle, choosing the right motor insurance partner also deserves the same thought and confidence.
Commenting on the campaign, Naveen Chandra Jha, MD & CEO, SBI General Insurance said, "Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of 'Chuniye Bharosa, Apno Sa', we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey."
Adding to it, Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi's natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side."
According to the brand, Tripathi’s natural connection with audiences across geographies and demographics makes him an ideal ambassador for SBI General Insurance's customer-first philosophy.
The campaign will be amplified across multiple platforms, including television, print, outdoor, OTT and digital channels.
