National Award-winning actor Pankaj Tripathi has announced the launch of his handloom venture ‘Tulo’, a brand dedicated to promoting India's rich handloom traditions, empowering local artisans, and encouraging consumers to embrace homegrown products. Derived from the Bengali word for handloom cotton, ‘Tulo’ aims to bridge India's centuries-old weaving heritage with contemporary audiences while creating sustainable opportunities for artisan communities across the country.
Known for his longstanding association with Khadi and indigenous textiles, Pankaj Tripathi has consistently advocated for Indian handloom products through public appearances, social media initiatives, and awareness campaigns in collaboration with the Ministry of Textiles over the years. His personal connection with India's weaving traditions ultimately inspired him to venture into the sector as an entrepreneur committed to preserving and promoting India's textile legacy.
Tulo has been conceptualized in collaboration with renowned stylist Vineet Chauhan, who has worked closely with Pankaj over the years and shares his passion for authentic Indian craftsmanship.
Speaking about the launch of Tulo, Pankaj Tripathi said, "For me, Tulo is not just a business venture; it is an emotional journey and a tribute to the countless artisans whose hands have kept India's textile heritage alive for generations. Over the years, while traveling for shoots across the country, I have had the privilege of witnessing the beauty and dedication that goes into handloom weaving. I remember shooting in Chanderi and seeing women in almost all household weaving sarees and fabrics on handlooms. It fascinated me because this wasn't just a livelihood - it was a way of life, a tradition passed down through generations."
With Tulo, Pankaj Tripathi adds another meaningful chapter to his journey one rooted in culture, sustainability, and a deep commitment to preserving India's rich handloom legacy for generations to come.
