SBI General Insurance has unveiled a new film featuring Pankaj Tripathi, in continuation of its campaign ‘Chuniye Bharosa, Apno Sa’. The film highlights the growing need for health insurance amid uncertainty and rising medical costs.
The campaign film is rooted in the realities of everyday life. It reflects the daily hustle, long commutes, demanding workdays, and sacrifices people make to secure a better future for their families.
Through an emotional and relatable narrative, the film reminds viewers that while they work tirelessly for their loved ones, they often overlook a key priority—protecting the health and financial well-being of their families and securing the future of those who matter most.
Commenting on the campaign, Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our ‘Chuniye Bharosa, Apno Sa’ campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.”
