Spaces, a bed and bath linen brand under Welspun Living, has launched its new campaign titled ‘Your Space, Your Comfort.’ Created by ^atom network, the campaign focuses on the everyday moments that contribute to personal comfort at home.
According to the campaign, it captures experiences such as relaxing in familiar sheets after a long day or unwinding in a bathrobe, aiming to highlight small, personal routines that contribute to a sense of comfort.
Watch the video here:
Dipali Goenka, MD & CEO, Welspun Living, said, “At Welspun Living, our brand ethos is to create products that seamlessly weave into people’s lives. Spaces has always stood for comfort that is both personal and thoughtful. With this campaign, we reaffirm our commitment to purposeful design with purpose where innovation, aesthetics, and human connection come together to transform every home into a sanctuary.”
Ruchika Arora, Business Head and Sr. VP – Special Projects at Spaces, added, “There’s an irreplaceable feeling of comfort that comes from being in your own space, surrounded by the things that truly understand you. At Spaces, we design every product with this intimate connection in mind. Our ‘Your Space Your Comfort’ campaign captures exactly what we’ve always believed: that the best feeling in the world is coming home to Your Space, Your Comfort.”
Speaking on the film, Yash Kulshresth, Co-Founder & CCO, ^atom Network, said, “In a category dominated by staged homes and star power, we decided to do something far more honest. Comfort is personal, sometimes messy, sometimes minimal, always yours. With this campaign, we’re celebrating the feeling of coming home after work, vacations, or just a busy day. Those little pauses, cravings, and rituals are what truly make a space feel like home.”
The campaign has been released across the brand’s social media channels and is set to be promoted further across digital, cinema, print, and Out-of-Home (OOH) platforms.
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