Spykar Lifestyle has unveiled its latest campaign, ‘Daur Apna Hai,’ positioned as a celebration of India’s young, vibrant spirit. The campaign, according to the brand, reflects confidence, self-expression and pride, tying into Spykar’s identity as a homegrown denim label known for authenticity and the “perfect fit” for Indian bodies.
The launch is anchored by a music video featuring a rap anthem created in collaboration with Wicked Sunny, Dharmik and the Vixens Crew. The track is described as high-energy, with themes of grit, ambition and talent, aligning with Spykar’s message that this is India’s time to shine globally.
Watch the campaign here:
Talking about the campaign, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyle Pvt. Ltd., said, “Spykar has always been a brand that stands for the young and restless Indian spirit — self-made, unapologetic and ambitious. Daur Apna Hai stems from the same philosophy. The rap anthem is just the first step of this larger campaign, which marks the beginning of an exciting new chapter. As India’s youth pushes boundaries and redefines success, we’re ready to walk alongside them, empowering them with style and confidence that is proudly Indian. We will soon be unveiling more initiatives, collaborations and stories that speak to our audience and celebrate Indian creativity.”
Spykar has evolved from a denim-focused brand into a broader lifestyle label with presence across apparel and accessories. It highlights its positioning on quality, fit and design rooted in Indian sensibilities while operating at par with international standards. With ‘Daur Apna Hai,’ Spykar says it is reinforcing its connection with India’s youth and creativity through music, collaborations and storytelling.
Watch the Instagram campaign:
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