Taneira, the ethnic wear brand from the House of Tata, ushers in the festive season with a new festive campaign, ‘The Gift of Pure Love’ which is an ode to the bonds that make life’s moments meaningful.
Through two films, the campaign brings alive the magic of everyday relationships - a husband’s quiet surprise and a sister’s loving gesture, all bound by the act of gifting a saree.
Taneira has also unveiled its Miara Collection, a journey through dreams and transformation. The range fuses contemporary imagination and traditional craft, with a design differentiation that sets it apart. Crafted in various silks and cottons across India’s diverse textile traditions, Miara offers versatile drapes starting at Rs 6,499.
Speaking about the campaign, Somprabh Singh, Chief Sales and Marketing Officer, Taneira, said, “Our campaign ‘The Gift of Pure Love’ beautifully captures the essence of the festive gifting and the bonds that make every celebration meaningful. This year, through the Miara collection, we present a festive range that reflects this spirit and emotion. For us, every saree is a celebration, designed to make gifting more heartfelt and festive attire more meaningful. This Diwali, we honour the joy of giving by elevating the saree into an emblem of pure love. With our hallmark of authenticity and heritage, we believe Taneira is poised to become the preferred gifting choice of the season.”
Sharing her thoughts on the campaign, Aarti Nichlani, Executive Creative Director, Ogilvy South, said, “We set out to capture the essence of modern relationships – all their raw, real parts – and wrap it in the fun of festive gifting. These aren't your typical mushy moments; they're honest, and totally us. Just like Taneira's handcrafted sarees, which are more than just pretty colours and textures. They tell stories that reflect the ups and downs of life, deeply rooted in Indian culture yet beautifully reimagined for the contemporary Indian woman.”
