Tasva, the Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani, announces cricketer Shubman Gill as brand ambassador. This marks Gill’s first association with a wedding wear brand.
For generations, weddings were defined by societal expectations and family alignments. Today, couples are writing their own stories, where differences are embraced and individuality is celebrated. The campaign portrays weddings not as performances but as authentic journeys filled with joy, love, care, and intimacy.
Sharing his thoughts on the association, Shubman Gill said, “My association with Tasva is special. Just like on the field, every innings is about balance, confidence, and expression, I believe weddings are no different. Tasva’s message of celebrating love with individuality and ease, while still respecting tradition, stood out for me. I’m excited to be part of this journey where modern grooms can play one of their most memorable innings in life with grace and confidence.”
Tarun Tahiliani added, “At Tasva, we believe weddings are among the most intimate of celebrations - where individuality and heritage come together seamlessly. Shubman Gill represents the confident and progressive India we design for. With him, we continue Tasva’s vision of celebrating love and equality through impeccable design.”
Ashish Mukul, Brand Head, Tasva, said, “Tasva has always stood for more than just clothing - it stands for a progressive idea. Weddings are no longer about rituals alone, but about the couple at the heart of them, with families as joyful partners. With Shubman Gill as our ambassador, we look forward to strengthening this vision for a new generation of couples.”
.jpg)
