Tata Capital has launched a new campaign, ‘Sab Shubh Hoga’, featuring Indian cricketer and brand ambassador Shubman Gill, as it looks to position its business loans as an enabler for entrepreneurs and small businesses.
The campaign is built around the cultural significance of auspicious beginnings across India, tying those beliefs to the role of financial support in helping businesses start, grow and expand.
At the centre of the campaign is a brand film featuring Gill in different regional avatars and languages. The film moves across various parts of the country, showing local customs associated with new beginnings — from a truck driver in Punjab writing ‘Shubh Labh’ on his vehicle to a ceremonial coconut being broken in Tamil Nadu before the start of a new journey.
The film underscores the idea that while customs and languages vary across states, the belief in positive beginnings remains universal. Tata Capital extends this insight to the role of the right financial partner, positioning itself as a provider of timely support that can help businesses convert ambition into growth.
Speaking on the campaign, Abonty Banerjee, COO – Digital, Technology, and Marketing, Tata Capital, said, “India’s growth is driven by the ambition and resilience of its entrepreneurs. At Tata Capital, we support their journey with business loan solutions that are accessible, relevant, and aligned with the evolving needs of Indian business owners. Through ‘Sab Shubh Hoga’, we tap into the cultural significance of new beginnings to highlight how the right financial support can help turn aspirations into action.”
Through the campaign, Tata Capital aims to further strengthen its positioning as a financial partner for businesses across different stages of growth.
