Team Pumpkin has appointed Swati Nathani as its new Chief Executive Officer, and she is also the Co-founder of Team Pumpkin.
Nathani co-founded Team Pumpkin in 2012 and has been part or the agency's growth from a digital-first business into an integrated marketing partner. In her new role, she will lead the agency's business strategy and growth, with a focus on bringing creative, performance, technology, communications and commerce closer together.
Swati Nathani, CEO and Co-Founder, Team Pumpkin, said, "Agency business is changing faster than it has in years. AI is changing platforms are changing how people discover brands, and clients increasingly want fewer Silos between an idea and its business outcome. For us, the opportunity is not to chase every new technology, but to build an agency that knows where technology adds value and where human judgement still matters most.”
Her experience spans branding, digital strategy, analytics, entrepreneurship and giving her a perspective that sits at the intersection of creative and business thinking.
The agency's next phase will focus on building deeper integrated capabilities, expanding its technology-led offerings, strengthening its leadership team, sealing its global footprint and helping brands connect communication more closely with measurable business growth.
