Team Pumpkin has secured the social media mandate for Lavie Sport, the functional bags label focused on everyday movement and utility.
Under the mandate, the integrated marketing agency will manage Lavie Sport’s social media presence and develop content centred on the brand’s functional design language and everyday relevance. The partnership aims to build a more consistent and recognisable digital identity for consumers across work, travel and other on-the-go occasions.
Ayush Tainwala, CEO, Lavie, said, “Our products are made for people who are constantly on the go, and we wanted to build our digital presence on that. Team Pumpkin understood that brief, and we're looking forward to seeing that translate into content that speaks directly to our audience.”
Swati Nathani, Co-founder at Team Pumpkin, said, “Lavie Sport has a clear, no-nonsense identity, as it’s built for people who need their gear to work as hard as they do. That gives us a lot to play with creatively, and we're keen to build a digital presence that's as sharp and functional as the products themselves.”
The agency will focus on translating Lavie Sport’s positioning around practicality and movement into a distinct digital presence, using content to connect with audiences seeking functional products for their everyday lives.
