Thermocool Home Appliances has rolled out a Navratri-led digital campaign across high-footfall railway stations and onboard the Delhi–Katra Vande Bharat Express, using transit media to scale reach during the festive period.
The campaign is being displayed on digital screens at prominent railway stations, including the Delhi-Katra Vande Bharat Express. Inside the train, the campaign can be seen through digital display screens and infotainment systems installed in the train for passenger viewing. Moreover, the campaign has been prominently placed across high-visibility outdoor and digital displays at major locations such as Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad metro and railway stations.
Positioned around the nine days of Navratri, the campaign focuses on the nine forms of Goddess Durga, using digital content to communicate the significance of each day. The approach combines cultural storytelling with high-frequency exposure across transit touchpoints such as platforms, concourses and in-train screens.
Speaking on the initiative, Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances, said, “This campaign is an effort to go beyond just visibility and create something more meaningful. While people celebrate Navratri in a very devoted and fervent manner, not everyone is aware of the importance and story of each of these nine days of Navratri. Through this initiative, we want to spread awareness among people in a simple and engaging manner. By doing so at railway stations and trains, we can reach a large number of people during their daily routine and celebrate our culture at the same time."
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