Thermocool has unveiled a new TVC featuring Bollywood actor Saif Ali Khan. Early this year, Thermocool underwent a makeover, introducing a new logo, trendy packaging, a modern style of communication, and a creative direction built to connect with consumers who are aspirational and want the best out of life.
Conceptualised on the idea Thermocool, India Ka Naya Andaaz, this new TVC takes cues from modern India's evolving tastes, preferences, and style sensibilities.
Rajeev Kumar Gupta, Managing Director, Thermocool Home Appliances Limited, said, “This campaign marks a pivotal moment in Thermocool’s transformation journey. Our vision has always been to empower consumers with products that elevate everyday living, and 'Aspired Living' captures this philosophy perfectly. With Saif Ali Khan on board, we are confident of strengthening our aspiration-driven identity and connecting more deeply with modern consumerism.”
The TVC amplifies the new visual brand appeal and communicates its modern ethos.
Tushar Gupta, Director of Operations at Thermocool Home Appliances Limited, added, “India's lifestyle preferences are changing fast, Thermocool understands the changing pattern in modern indian consumer and our new TVC perfectly resonates with this change. Saif's persona gels with the new look and feel of our brand as we try to convey the modern and stylish persona of the brand. This campaign would play a vital role in cementing our position across markets.”
Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Limited, said, “Thermocool has seen phenomenal growth over the last couple of years, and this new 360° campaign is strategically aimed at leveraging the growth that the brand has achieved so far. Saif brings great aspiration value to the brand, and we believe this association will go a long way in strengthening our connection with consumers and helping Thermocool be the first choice in homes across the country.”
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