Thermocool Home Appliances Ltd., a cooling solutions producer, has announced a branding initiative on the Vande Bharat Express running between New Delhi and Katra, along with a display marketing activation at Anand Vihar Railway Station. The initiative is aimed at reaching millions of commuters and reinforcing Thermocool’s presence as a trusted household brand.
By linking its brand with the Vande Bharat Express, known for its speed, comfort and design, Thermocool seeks to align its positioning around innovation, trust and aspirational living. The branding activity at Anand Vihar Railway Station is expected to connect with thousands of daily passengers, including urban commuters and tourists.
Tushar Gupta, Director of Operations, Thermocool Home Appliances Ltd., said, “The spirit of innovation, comfort, and customer-centricity has always driven the journey of Thermocool. Our association with the Vande Bharat Express and Anand Vihar Railway Station branding provides us with a distinct platform to spread this message to millions of commuters and families in India.”
Founded by Rajeev Kumar Gupta, Thermocool continues to focus on innovation and quality, with Saif Ali Khan as its brand ambassador.
Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances Ltd., said, “By associating with one of the most iconic train services in India, we get to showcase Thermocool to a wide and interested audience. With Saif Ali Khan as our brand ambassador, we are confident that this campaign will help to re-emphasize our footprint in both the urban and rural markets and encourage consumers to associate Thermocool with quality, innovation, and reliability.”
The campaign combines branding across the Vande Bharat Express and Anand Vihar Railway Station with broader marketing efforts to connect with consumers on the move and reinforce Thermocool’s positioning in key markets.
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