Thermocool has launched 'India Ka Naya Andaz', a state-specific marketing campaign aimed at strengthening its connect with consumers through localised storytelling and regionally relevant communication.
The campaign features customised creatives for different states, reflecting regional cultures, lifestyles and aspirations while reinforcing the brand's positioning around "Aspired Living." Through the initiative, Thermocool aims to move beyond a one-size-fits-all approach and build stronger emotional connections with households across India.
Commenting on the campaign, Tanuj Gupta, Director of Sales, Thermocool Home Appliances, said, "India's diversity is its biggest strength, and each state has a distinct way of life that truly should be celebrated. With 'India Ka Naya Andaz,' we wanted to craft communication that connects with people on a local level rather than adopt a one-size-fits-all approach. As a token of appreciation for the trust our customers place in us, we're also offering vouchers worth up to ₹11,000, making this celebration even more rewarding."
Tushar Gupta, Director Operations, Thermocool Home Appliances, added, "At Thermocool, every campaign is backed by our commitment to delivering a seamless customer experience. 'India Ka Naya Andaz' reflects not only our growing presence across the country but also our ability to serve consumers through a strong operational and distribution network."
As part of the campaign, the company is also offering vouchers worth up to ₹11,000 for consumers.
The initiative is part of Thermocool's broader strategy to strengthen its presence across markets as it expands its portfolio spanning air coolers, refrigerators, washing machines, LED televisions and kitchen appliances. Under the leadership of Rajeev Kumar Gupta, the brand said it will continue to focus on consumer engagement and market expansion through localised campaigns.
