Truecaller has entered into a strategic partnership with Gupshup to expand the reach of its Business Messaging platform across multiple international markets.
Through the collaboration, Gupshup will offer Truecaller Business Messaging to enterprises in India, Egypt, Nigeria, South Africa and other global markets. The partnership aims to help businesses move beyond traditional SMS by enabling verified, rich-media communication with consumers.
The platform allows brands to send messages featuring images, videos and documents while displaying a verified sender identity that includes the company name, logo and a verification badge. It also supports interactive features such as one-tap calls-to-action, enabling users to perform actions like copying OTPs, tracking orders and completing web check-ins directly from messages.
Commenting on the partnership, Priyam Bose, Global Head, GTM, Truecaller said, “This partnership is a meaningful step toward simplifying how global enterprises communicate with their customers. Together with Gupshup, we have an opportunity to empower the digital communication landscape globally and deliver experiences that are more trusted, useful, and conversational for end users.”
Beerud Sheth, Founder and CEO, Gupshup added, “To drive effective customer engagement, businesses need to meet consumers where they are, on their terms. Through this partnership with Truecaller, we're excited to offer enterprises another rich channel of interaction that consumers trust and use daily.”
According to the companies, the solution is designed to support a range of customer interactions, including OTP delivery, transactional alerts, bill payments and feedback collection. The offering also includes features such as sticky notifications for time-sensitive updates, helping businesses improve visibility and engagement while reducing reliance on conventional SMS communication.
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