Sony Pictures Networks India (SPNI) has announced that Tushar Shah, Chief Marketing Officer & Business Head – Movies, Regional, FTA and Infotainment Channels, will leave the company after 16 years in his current stint. Including his earlier tenure from 2002 to 2005, Shah has spent more than 19 years with the organisation. His last working day will be 31 March 2026, and he will support the transition and handover process until then.
Shah has more than three decades of experience across revenue, marketing and business roles in print, telecom and media. At SPNI, he has overseen business and brand strategy across networks including Sony MAX, Sony MAX 1, Sony MAX2, Sony PAL, Sony WAH, Sony Marathi, Sony AATH, Sony PIX and Sony BBC Earth.
During his time at the company, he led the turnaround of Sony AATH and headed the Hindi and English Movies, Regional, FTA and Infotainment clusters with a focus on brand development, profitability and audience growth. He also supervised the network-wide rebranding of the SPNI portfolio, the first full refresh since launch.
Gaurav Banerjee, Managing Director & CEO, Sony Pictures Networks India, said, “Tushar has been a valued part of SPNI for many years, contributing to some of our most important brand and business milestones. His leadership, clarity of thought and consumer-first approach have helped build a strong foundation across multiple portfolios. We are grateful for his long-standing service and wish him the very best for his next chapter.”
Tushar Shah, Chief Marketing Officer & Business Head – Movies, Regional, FTA and Infotainment Channels, said: “SPNI has been a defining part of my professional life, and I am deeply grateful for the trust, opportunities and relationships that have shaped my journey here. I have had the privilege of working with exceptional teams across the organisation and am proud of what we have built together. As I move on to explore new avenues, I carry with me many learnings and fond memories.”
SPNI will announce its succession plan in due course.
