Global apparel retailer UNIQLO has launched a new campaign titled ‘Everyday Wear for Mr. Dependable’, featuring former cricketer Rahul Dravid. The campaign promotes two of the brand’s core products – the AIRism Polo Shirt and the Super Non Iron Shirt – under its LifeWear range, which focuses on simple, comfortable, and functional clothing.
Speaking about the campaign, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day - it’s simple, comfortable and functional.”
In the accompanying campaign film, Dravid appears in two roles. As a coach, he is shown walking past practice nets wearing the AIRism Polo Shirt. In another scene, he is seen in the Super Non Iron Shirt as he heads for a family dinner. The split-screen format illustrates the use of the brand’s clothing in different daily settings.
Nidhi Rastogi, Marketing Director, UNIQLO India, said, “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign we showcase the two sides of Rahul Dravid, the coach on the field and the family man off field, showcasing that UNIQLO is a dependable choice of clothing for your everyday life.”
The campaign will be distributed through digital, social media, customer relationship channels, in-store promotions, and outdoor advertising starting 18 August.
As part of the campaign’s rollout, UNIQLO will launch an augmented reality activation at its upcoming store in Orion Mall, Brigade Gateway, Bengaluru. Visitors will be able to interact with a life-sized virtual version of Rahul Dravid in a dedicated AR zone. The store is scheduled to open on 29 August 2025.
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