Veet has launched a new campaign titled ‘Veet’s Smoothest Way to Sexy’, addressing a real but often unspoken aspect of women’s grooming confidence in intimate care. The campaign aims to break the stigma around intimate grooming by offering a quick, painless, and effective solution specifically designed for sensitive skin.
At the heart of the campaign is Veet Pure Sensitive Hair Removal Cream, dermatologically tested and clinically proven for use on the full bikini area. Designed for comfort and safety, the product eliminates the common challenges of traditional methods like shaving or waxing, including cuts, irritation, and regrowth discomfort.
Kanika Kalra, Regional Marketing Director, Health – South Asia, Reckitt, said,“With ‘Veet’s Smoothest Way to Sexy’, we are normalizing intimate grooming and giving women the tools to feel comfortable and confident in their own skin. This campaign isn’t just about hair removal — it’s about empowerment, ease, and redefining what it means to feel sexy.”
Directed by Jessica Sadana, known for the popular web series Adulting, the campaign film unfolds on a beach, where a group of young women confront the hesitation that often accompanies wearing a bikini. The scene shifts as they embrace self-assurance through the use of Veet Pure Sensitive, supported by the nostalgic and upbeat track ‘Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini’ by Brian Hyland.
With availability across digital and TV platforms, the campaign is part of Veet’s broader initiative to encourage body positivity and personal empowerment through practical, trusted grooming solutions.
