E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
    • Login
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • LATEST NEWS
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
search
  1. Home
  2. More From Impact

Veet Launches Campaign to Empower Women Through Intimate Grooming

The campaign promotes confidence with a quick, painless solution for sensitive areas, featuring the Veet Pure Sensitive Hair Removal Cream.

BY TEAM IMPACT
19th May 2025
Veet Launches Campaign to Empower Women Through Intimate Grooming

Veet has launched a new campaign titled ‘Veet’s Smoothest Way to Sexy’, addressing a real but often unspoken aspect of women’s grooming confidence in intimate care. The campaign aims to break the stigma around intimate grooming by offering a quick, painless, and effective solution specifically designed for sensitive skin.

At the heart of the campaign is Veet Pure Sensitive Hair Removal Cream, dermatologically tested and clinically proven for use on the full bikini area. Designed for comfort and safety, the product eliminates the common challenges of traditional methods like shaving or waxing, including cuts, irritation, and regrowth discomfort.

Kanika Kalra, Regional Marketing Director, Health – South Asia, Reckitt, said,“With ‘Veet’s Smoothest Way to Sexy’, we are normalizing intimate grooming and giving women the tools to feel comfortable and confident in their own skin. This campaign isn’t just about hair removal — it’s about empowerment, ease, and redefining what it means to feel sexy.”

Directed by Jessica Sadana, known for the popular web series Adulting, the campaign film unfolds on a beach, where a group of young women confront the hesitation that often accompanies wearing a bikini. The scene shifts as they embrace self-assurance through the use of Veet Pure Sensitive, supported by the nostalgic and upbeat track ‘Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini’ by Brian Hyland.

With availability across digital and TV platforms, the campaign is part of Veet’s broader initiative to encourage body positivity and personal empowerment through practical, trusted grooming solutions.



  • TAGS :
  • Veet
  • Veet Pure Sensitive Hair Removal

RELATED STORY VIEW MORE

Cheil India and Samsung India Mark Father’s Day with Campaign Highlighting Paternal Traits
Inside the MarTech Mixer: 50+ CXOs Gather for AI, Data & High-Stakes Networking
Lowe Lintas Scores Two Cannes Lions 2025 Shortlists for ‘Dawai Reader’ Campaign

TOP STORY

Why are we celebrating an industry that’s struggling?

Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, pens his thoughts on what is 'choking India’s entertainment industry'


Hall of Fame: Best Ads of May 2025


The Next Gen Marketing Masters


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Ad filmmaker Sharat Kumar speaks with Anjana Naskar of IMPACT Magazine

Use your existing account to sign in

I forgot my password

or sign in using apps you love:

New user? Sign up

Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

COVER-STORY-60.HTML

CMO-INTERVIEW-5.HTML

JUST-IN.HTML

CREATIVE-ZONE-56.HTML

SPOTLIGHT-8.HTML

INTERVIEW-7.HTML

BACKBEAT-1.HTML

VIDEOS

ALL/HAPPENINGS

HTTP://DIGITAL.IMPACTONNET.COM

HTTPS://WWW.IMPACTONNET.COM/AUTHORS.HTML

HTTPS://E4MEVENTS.COM/

OTHER LINKS

REFUND POLICY

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. 3'rd Floor, D-40, Sector-2, Noida (Uttar Pradesh), Pincode - 201301

Connect With Us !


Copyright © 2025 impactonnet.com