Victorinox India has announced actor Abhay Deol as a Friend of the Brand for its watch portfolio for the next 18 months.
As part of the association, Deol will feature across Victorinox’s watch collections, including I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro and Concept One Automatic. The campaign will span digital, outdoor and retail touchpoints.
The collaboration is anchored in Victorinox’s global campaign, 'Spend Your Time Wisely', which positions time as a valuable resource and encourages thoughtful choices. In India, the campaign will extend across key festive occasions, including Diwali, Raksha Bandhan and the wedding season, positioning Victorinox watches as a meaningful gift for celebrations and milestones.
Commenting on the campaign, Avirup Mukhopadhyay, Head of Marketing, Victorinox India, said: “With Spend Your Time Wisely, we are bringing Victorinox’s iconic Swiss heritage and craftsmanship into the heart of Indian celebrations. Our ambition is to make Victorinox watches the ideal gift for every festive occasion and the important moments that define our lives, creating a meaningful bridge between Swiss excellence and the traditions of India.”
Abhay Deol said: “I've always believed that the choices we make define who we become. What resonates with me about Victorinox is its authenticity, its strong sense of purpose and the integrity with which it has stayed true to its values for generations. There is a timeless quality to the brand that goes beyond products. I'm delighted to be part of this journey and to share that message with Indian audiences across the world.”
