The FluVid 1.0 Fest 2025, an influencer marketing event conceptualised by Sourabh Kumar of VidUnit, took place in Mumbai, bringing together hundreds of leading digital creators, influencers, and brand leaders from across the country. The festival offered a dynamic platform for collaboration, innovation, and industry insights, focusing on the rapid growth of India’s creator economy.
FluVid 1.0 Fest 2025 celebrated the power of influencer marketing, where influencers from various sectors, including fashion, lifestyle, tech, gaming, travel, and wellness, engaged with top brands and industry pioneers. With influencer marketing shaping consumer behaviour like never before, the festival highlighted the transformative impact of digital storytelling.
The event featured engaging panel discussions, fireside chats, and expert-led workshops, covering key topics such as brand partnerships, content monetisation, and digital trends.
Sourabh Kumar, Founder of VidUnit, shared his vision for the event, stating, “FluVid 1.0 Fest was designed to unite India’s creator community, providing a space for learning, collaboration, and innovation. The overwhelming response reaffirms our commitment to empowering digital talent and strengthening brand-influencer partnerships. Influencer marketing is shaping the future of brand communication, and we are excited to see its continued growth.”
Attendees gained valuable insights from prominent industry leaders, including Sana Sultan Khan from Bigg Boss, the Shorts Break team, Prakash Bhardwaj from The Viral Talks, Mrs. India – Shivalika Sharma, Viskhaka & Divesh, and Amar Choudhary of Boyo. Their participation added immense value to the discourse, offering practical strategies and personal experiences.
Kumar added, “This is just the beginning for FluVid Fest. Our vision is to make it an annual landmark event that continues to empower creators, foster meaningful brand collaborations, and set new industry standards. The success of this edition has motivated us to scale it even further, bringing in more opportunities, global perspectives, and innovative experiences for the influencer community.”
A major highlight of the festival was its exclusive networking and brand collaboration opportunities. Influencers had direct access to top brands, fostering strategic partnerships and exploring new avenues for content growth. The event also emphasised the importance of community building and creator empowerment, encouraging influencers to exchange ideas and expand their professional networks.
