Clean energy company Waaree Energies Limited has launched a new integrated ad campaign titled ‘Don’t Worry, Trust Waaree’, collaborating with Rajasthan Royals (RR) as the team’s Main Principal Partner for the 2026 IPL season.
The campaign aims to move the conversation around clean energy from industry boardrooms to every Indian household. The ad film features several RR players, including Yashasvi Jaiswal and Riyan Parag, as an integrated part of the narrative. The campaign’s message is straightforward—just as fans place their trust in their team on the field, every Indian can place their trust in Waaree to power their homes, businesses and futures affordably and reliably.
The ‘Don’t Worry, Trust Waaree’ campaign is designed to achieve a dual outcome: driving mass brand awareness for the brand’s clean energy initiatives while accelerating consumer adoption of clean and affordable energy solutions. By embedding the message within the high-emotion context of cricket, the campaign reinforces solar energy as an everyday aspiration for Indian families.
According to the company, the partnership between Waaree Energies and Rajasthan Royals is rooted in a shared commitment to innovation, purpose and positive change. Beyond awareness, the association is expected to generate meaningful engagement at the grassroots level, where expertise meets the cultural scale of Indian cricket to inspire action and build lasting trust with consumers.
