Zee Entertainment Enterprises Ltd. (ZEEL) has named Vivek Bhatia as National Sales Head – Tamil Cluster, as it sharpens its regional sales strategy across southern markets.
Based out of Noida, Bhatia will lead revenue operations for the Tamil Cluster, with a mandate to deepen advertiser and agency partnerships, drive market expansion, and leverage the growing influence of regional language content on media spends.
Bhatia has been with ZEEL since 2013 and brings over a decade of experience within the network. During his tenure, he has handled multiple genres and markets, including niche, Telugu, Kannada and Hindi GEC, playing a key role in strengthening client relationships and expanding the company’s regional footprint.
Before joining ZEEL, he was associated with Bennett, Coleman & Co. Ltd. (The Times of India), where he served as Regional Head and built early expertise in media sales and advertiser solutions.
The appointment comes as ZEEL continues to invest in regional clusters to drive growth and capture evolving advertiser demand.
