ZeroB has appointed Milind Soman as its brand ambassador.
The partnership is aimed at promoting awareness of safe drinking water and its role in everyday health. ZeroB, a brand of Ion Exchange (India) Ltd., has been operating in the water purification segment since 1986.
The company offers a portfolio of water purification products, including RO purifiers, water softeners, alkaline water systems and other filtration technologies.
Commenting on the association, Mr Yogesh Bajpai, CEO, ZeroB, said, "At ZeroB, we believe that wellness begins with the essentials, and pure drinking water is at the very heart of it. As consumers become increasingly conscious about preventive healthcare, they are looking for trusted solutions that support healthier living every day. Milind Soman perfectly embodies the values of discipline, authenticity and mindful living that define our brand. His credibility and commitment to holistic wellness make him an ideal ambassador as we strengthen our connect with health-conscious consumers across India and reinforce the importance of making pure water a daily priority."
Speaking about the partnership, Milind Soman said, "I’ve always believed that health is built on the choices we make every day, what we eat, how we live, and even the water we drink. I don’t compromise on my well-being, and that’s why I trust ZeroB."
As part of the association, ZeroB will roll out an integrated marketing campaign across digital platforms, social media, print, retail touchpoints and consumer engagement initiatives, featuring Soman.
