ZOFF Foods has announced the appointment of Chef Natasha Gandhi as its first Digital Ambassador, aligning with its broader strategy to enhance digital engagement. This move follows the company’s recent entry into the ready-to-cook segment and new retail tie-ups with Reliance Retail and D-Mart.
Chef Natasha Gandhi, a finalist from MasterChef India Season 6 and a Forbes India Top 100 Digital Stars listee, will focus on recipe-driven content and kitchen-focused storytelling as part of the collaboration. Known for her work in millet-based recipes and clean-label cooking, Gandhi’s content is expected to highlight ZOFF Foods’ range of products, including spices, ready-to-cook gravies, and other food essentials.
ZOFF Foods is aiming to use digital platforms to connect with consumers seeking more transparency and convenience in their cooking routines. Gandhi’s presence on digital platforms is intended to support this strategy through relatable and informative content.
Akash Agrawalla, Co-Founder, ZOFF Foods, said, “At ZOFF Foods, our vision is to shape trends leading with convenience, taste, and health. We want to deepen our reach across all touch points with an increased focus on digital. For example, #UnfilteredBandhan campaign on Raksha Bandhan or #GoldenGlowWithZOFF, an organic social moment into a structured UGC programme, we have seen how digital-first storytelling can turn into powerful consumer movements. This association with Chef Natasha unlocks new opportunities in how we can engage and drive storytelling with more relatability. With shared synergies, we believe we have an opportunity to empower consumers, encouraging them to put on their chef hat, further positioning ZOFF Foods as a reliable and trusted partner in their kitchen journey.”
Natasha Gandhi, Founder, House of Millets, said, “For me, this partnership is not just about recipes. It is about inspiring Indian households to eat healthy and making flavourful cooking the effortless choice. I have been using ZOFF Foods in my own kitchen for quite some time now, and I know how much difference purity and innovation make. Over the years of sharing my food journey with millions of home cooks, one thing has always stood out: people want both authenticity and convenience. That is exactly where ZOFF Foods delivers.”
ZOFF Foods stated that the partnership is part of its plan to promote healthy, accessible cooking practices through digital platforms, while reinforcing its position in Indian households.
