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Interview
‘Deep Regional Roots Before Pan-India Scale’
BY Ruchika Jha

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Cipla CEO Umang Vohra steps down, Achin Gupta takes charge as MD and GCEO
BY TEAM IMPACT

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Pepsi onboards 'gen-next talents' Ahaan Panday and Aneet Padda
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Pritha Pahari

CMO Interview
Sonic Sixes
BY Pritha Pahari

Cover Story
Digital Eclipsing Traditional AdEx
BY admin

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PepsiCo promotes Amit Kumar Nanchahal to Brand Communications Head–International Beverages
BY TEAM IMPACT

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7UP® launches new 'Beat the Heat' campaign across India
BY TEAM IMPACT

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Hero MotoCorp appoints Shivalika Chadha Malik as Head of Communications
BY TEAM IMPACT

IMPACT Stories
Meet the Campaigns That Made It — Hall of Fame #54, #53 & #52 of 2025
BY TEAM IMPACT

IMPACT Stories
Decoding the Strategy Behind Red Rock Deli’s Digital-First India Launch
BY Yash Bhatia

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Sting Energy and Mercedes-AMG PETRONAS F1 Team announce their global partnership
BY TEAM IMPACT

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PepsiCo unveils new corporate brand identity after nearly 25 years
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

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Lakshya channels unstoppable energy in Sting’s new ‘Energy ka King’ campaign
BY TEAM IMPACT

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Kurkure joins Pujo celebrations in Kolkata with quirky cultural street installations
BY TEAM IMPACT

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Kurkure® unveils New Campaign featuring Sara Ali Khan for the launch of Jowar Puffs
BY TEAM IMPACT

Interview
Design agency Elephant trumpets in APAC, expands to Singapore
BY NEETA NAIR

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Sriram Iyer Appointed Brand Marketing Director at PepsiCo
BY TEAM IMPACT

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Hrithik Roshan stars in Mountain Dew’s new TVC for its new PET pack
BY TEAM IMPACT

TOP STORY

The Anti-Scale Playbook: Building Spaces That Become A Legacy

Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind


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