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IMPACT Stories
The price of calling out a rival
BY Isha Khatu

Interview
‘This Film Came to Me Like A Christmas Gift’
BY Debolina Datta

Impact Feature
Lights Camera Action
BY Debolina Datta

Cover Story
Who Profits from Production?
BY Antora Chakraborty

IMPACT Stories
Instant Gratification, Delayed Reality: The Supply Crisis Behind India’s Instant-Help Boom
BY Debolina Datta

Creative Zone
Best Ads of February 2026
BY Antora Chakraborty

Creative Zone
Ads in Focus
BY Pritha Pahari

Spotlight
Comedians On Creative Duty
BY Yash Bhatia

IMPACT Stories
‘My biggest learning was simple: Don’t make ads, make content’
BY Yash Bhatia

IMPACT Stories
‘Seeing 15-20 Bodybuilders in Thongs on an Agency Monitor was beyond my imagination’
BY Yash Bhatia

IMPACT Stories
‘When we saw the first edit, the offline director had tears in his eyes’
BY Yash Bhatia

Cover Story
10 on 10 campaigns of 2025
BY Yash Bhatia

IMPACT Stories
IMPACT Hall of Fame 2025: The Countdown Reaches Ranks 12 and 13
BY TEAM IMPACT

More From Impact
IMPACT Hall of Fame 2025: Urban Company Native RO and Manja Secure Rank 12
BY TEAM IMPACT

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IMPACT Hall of Fame 2025: Urban Company Native RO & Manja Claim Rank 48
BY TEAM IMPACT

Spotlight
‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia

IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia

Spotlight
'Great brands are built through audacious work'
BY Yash Bhatia

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Urban Company and Fundamental Release New Film on Bias Against Blue-Collar Migrants
BY TEAM IMPACT

Cover Story
Diversity Drives Dialogue
BY MANSI SHARMA & ANUSHKA SENGUPTA

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Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


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When OOH Shows Up And Stands Out Too


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