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Tags Story

Cover Story
The Desi Fizz Factor
BY Anaum Shaikh

Cover Story
Media Buy, DIY?
BY Anaum Shaikh

More From Impact
Eveready, Zepto launch doorstep battery recycling initiative
BY TEAM IMPACT

More From Impact
Zepto puts sisters in the winning seat with ‘Rigged Rakhi’
BY TEAM IMPACT

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Insight Cosmetics partners with Zepto and Smoor for ‘Makeup Ka Bhaichara’ Rakhi campaign
BY TEAM IMPACT

IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh

IMPACT Stories
How Brands Are Rewriting the Rules of Relevance in Real Time
BY Anaum Shaikh

IMPACT Stories
Speed Over Quality?
BY Isha Khatu

Spotlight
Shelf Wars 2.0
BY Pritha Pahari

Talking Point
Q-Commerce Goes Premium
BY Pritha Pahari

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

Cover Story
Where’s the New Creative HQ?
BY Raaina Jain and Antora Chakraborty

CMO Interview
Best Foot Forward
BY Antora Chakraborty

More From Impact
Britannia Little Hearts Invites Consumers to Share the OG Heart
BY TEAM IMPACT

More From Impact
Zepto's Anant Rastogi joins Swish as Head of Brand
BY TEAM IMPACT

More From Impact
Zepto and Google Gemini turn dads into superheroes for Father’s Day
BY TEAM IMPACT

More From Impact
Zepto Elevates Chirantan Banik to Vice President
BY TEAM IMPACT

More From Impact
Roohi Raj Promoted to Vice President at Zepto
BY TEAM IMPACT

IMPACT Stories
At Home: Has Coffee Moved Beyond Cafés?
BY Anaum Shaikh

More From Impact
ITC Sunfeast Baked Creations and Zepto Collab For A ‘Mango Paglu Party’
BY TEAM IMPACT

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