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IMPACT Stories
The Anti-Scale Playbook: Building Spaces That Become A Legacy
BY Aman Dua
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BIS introduces age-rating norms for video games
BY TEAM IMPACT
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Pee Safe Appoints Smriti Mandhana as Brand Ambassador for Comfort Range
BY TEAM IMPACT
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Ramson Perfumes Names Mrunal Thakur as Its Brand Ambassador
BY TEAM IMPACT
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Vikaas M Sachdeva to lead BitDelta India as Chief Executive Officer
BY TEAM IMPACT
Impact Feature
Paragon Announces Cashback Offer on Women’s Footwear
BY TEAM IMPACT
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Shikhar Khanna joins VML as the Chief Strategy Officer
BY TEAM IMPACT
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Arun Srivastava Joins Numeros Motors as CEO
BY TEAM IMPACT
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Asian Paints Strikes a Musical Note to Push Damp Proof in Southern Markets
BY TEAM IMPACT
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Drools Unlocks Fresh Pet Food Category with Tetra Pak Tie-Up
BY TEAM IMPACT
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Saugata Mukherjee joins YRF Entertainment as Head of Content
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY TEAM IMPACT
CMO Interview
Built To De-Stress
BY Megha Misra
Interview
‘Deep Regional Roots Before Pan-India Scale’
BY Ruchika Jha
Spotlight
OBESITY ADS RESET
BY Antora Chakraborty
Cover Story
Summer AdEx Sweating?
BY Antora Chakraborty BY Anaum Shaikh
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Emami to acquire Axiom Ayurveda
BY TEAM IMPACT
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FedEx, CSK launch ‘The Move India Needs’ campaign
BY TEAM IMPACT
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HDFC Life partners with Kolkata Knight Riders for IPL 2026
BY TEAM IMPACT
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Sidharth Kedia re-joins NODWIN Gaming as Chief Strategy and Investments Officer
BY TEAM IMPACT

TOP STORY

The Anti-Scale Playbook: Building Spaces That Become A Legacy

Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind

Ads in Focus

Built To De-Stress

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VIDEO GALLERY VIEW MORE

Aparajita Biswas, PG Aditiya & Binaifer Dulani speak to Neeta Nair of IMPACT on The Hindu's campaign