Tags Story

Cover Story
Digital Crosses AdEx' Half-way Mark
BY TEAM IMPACT
Creative Zone
Best Ads in January 2026
BY Antora Chakraborty
Talking Point
From Prompt to Promotion
BY Pritha Pahari
CMO Interview
Tanishq Stays Natural
BY Antora Chakraborty
Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR
Creative Zone
Ads in Focus
BY Pritha Pahari
Interview
Fully Furnished
BY Antora Chakraborty
Spotlight
Comedians On Creative Duty
BY Yash Bhatia
Cover Story
Gold In Old
BY Anjana Naskar
Creative Zone
Ads in Focus
BY Jennifer Thomas
Impact Feature
Designed To Deliver
BY Pritha Pahari
IMPACT Stories
WPL Pitching High Returns?
BY Yash Bhatia
Interview
Built in India
BY Antora Chakraborty
Talking Point
Pay Per Ping
BY Antora Chakraborty
Cover Story
Gig-antic Debate
BY Pritha Pahari
IMPACT Stories
‘AI will unlock true cultural personalization at scale in 2026’
BY NEETA NAIR
IMPACT Stories
‘2026 will be defined by AI-led discovery, not digital noise’
BY Ruchika Jha
IMPACT Stories
‘In 2026, attention—not impressions—will define print’s real power’
BY Yash Bhatia
IMPACT Stories
'Influencers will win with small but loyal audiences'
BY Ruchika Jha
IMPACT Stories
'Long-term brand building needs to come back into focus'
BY Yash Bhatia

TOP STORY

Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach ₹71,621 Cr, accounting for 59% of India’s 120K Cr AdEx

Best Ads in January 2026

From Prompt to Promotion

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Aditya Kanthy, President and MD, Omnicom Advertising India speaks to Neeta Nair of Impact Magazine