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IMPACT Stories
‘Visibility is cheap, but attention is the premium currency’
BY Antora Chakraborty
IMPACT Stories
‘2026 will be more human, more real, and more emotionally grounded’
BY Jennifer Thomas
IMPACT Stories
'The future of Hindi news is bright'
BY NEETA NAIR
IMPACT Stories
‘Audio will emerge as a strategic pillar rather than a tactical add-on’
BY Pritha Pahari
IMPACT Stories
‘By 2026, AI will be an indispensable cornerstone driving competitive advantage’
BY Antora Chakraborty
IMPACT Stories
‘Speed is table stakes now. Discernment is the differentiator’
BY Ruchika Jha
IMPACT Stories
‘Print will not only remain relevant but also increasingly indispensable’
BY NEETA NAIR
IMPACT Stories
'If 2025 was about language and culture, 2026 will be about context'
BY Ruchika Jha
IMPACT Stories
'Platform-agnostic storytelling has become essential'
BY Pritha Pahari
IMPACT Stories
'In 2026 the defining trend is ‘Mastering the Many Indias'
BY Antora Chakraborty
IMPACT Stories
'Attention will become the true currency'
BY Jennifer Thomas
IMPACT Stories
‘Agility won’t be a transformation project; it will become a permanent capability’
BY NEETA NAIR
IMPACT Stories
'Print Is the Only Medium That Can Bring All Five Senses to Life'
BY NEETA NAIR
IMPACT Stories
'Even AI creations need compelling storytelling to truly come alive'
BY Ruchika Jha
Creative Zone
Best Ads of December 2025
BY Antora Chakraborty
Spotlight
Cleared For Branding
BY Antora Chakraborty
CMO Interview
‘No More’ Noise
BY Antora Chakraborty
Cover Story
The Rulebook For 2026
BY TEAM IMPACT
Interview
Modernising A Heritage
BY Pritha Pahari
IMPACT Stories
Find Out Who Made It to Ranks 24, 23 and 22 of IMPACT Hall of Fame 2025
BY TEAM IMPACT

TOP STORY

Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025

Cleared For Branding

‘No More’ Noise

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IMPACT Ads Hall of Fame 2025 | The Top 75 Most Iconic Campaigns of the Year