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IMPACT Stories
'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
IMPACT Stories
‘In 2026, brands will need intelligence that acts in real time, not hindsight’
BY Ruchika Jha
IMPACT Stories
‘2026 Will Mark OTT’s Shift to Smart, Profitable Growth’
BY NEETA NAIR
IMPACT Stories
‘In 2026, radio won’t sell airtime — it will curate culture and communities’
BY Pritha Pahari
IMPACT Stories
‘The divide between performance, brand, retention, and commerce will finally dissolve’
BY Ruchika Jha
IMPACT Stories
‘Be the Challenger or Be Challenged’
BY Antora Chakraborty
IMPACT Stories
‘2026 will reward clarity, utility and credibility-led content ecosystems’
BY Yash Bhatia
IMPACT Stories
‘AI will increasingly function as the operating system for marketing’
BY NEETA NAIR
IMPACT Stories
‘OOH in 2026 will be about buying moments, not locations’
BY Antora Chakraborty
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
IMPACT Stories
‘A quality outfit will be defined not by scale but strength and agility of solutions’
BY Yash Bhatia
IMPACT Stories
‘2026 will reward paid attention, not paid reach’
BY Ruchika Jha
IMPACT Stories
‘AI-led planning and personalization at scale will become mainstream’
BY Jennifer Thomas
IMPACT Stories
‘AI as an enabler, not a replacement—editorial judgement remains human’
BY Yash Bhatia
IMPACT Stories
‘Personalization isn’t just about data anymore — it’s about crafting moments’
BY NEETA NAIR
IMPACT Stories
‘2026 is the year AI goes from being a toy to a tool’
BY NEETA NAIR
IMPACT Stories
‘DOOH will evolve into precision-led OOH’
BY Antora Chakraborty
IMPACT Stories
'AI started evolving from a tool into a collaborative digital teammate'
BY Ruchika Jha
IMPACT Stories
‘AI will evolve from an efficiency tool into an intelligence layer’
BY Jennifer Thomas
IMPACT Stories
‘Audio is being valued for outcomes, not just reach’
BY Pritha Pahari

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Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025

Cleared For Branding

‘No More’ Noise

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