Tags Story

Cover Story
BLENDING STABILITY WITH AGILITY
BY NEETA NAIR
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KARAN KUMAR, CHIEF MARKETING OFFICER OF DLF QUITS
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Spotlight
ABHIJIT AVASTHI, THE MAN WHO WELCOMES ‘PROBLEMS’
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Interview
‘ASCI HAS ACHIEVED A COMPLIANCE RATE OF 97%’
BY NEETA NAIR
Interview
‘WE ARE IN THE MAKING’, SAYS INSTAGRAM
BY NEETA NAIR
Spotlight
WHY MOTHER DAIRY FOCUSED ON MARKETING IN A PANDEMIC YEAR
BY NEETA NAIR
Interview
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Spotlight
MOVING CLOSER TO THE INDIAN CONSUMER
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Spotlight
‘WILL DOUBLE OUR SALES THIS YEAR’
BY NEETA NAIR
Interview
‘WE ARE ALL IN THE BUSINESS OF BUILDING BRANDS, NOT ACQUIRING TRANSACTIONS’
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Spotlight
‘EVERY ONE CAN BENEFIT FROM BRANDING’
BY Neeta Nair and Sunit Roy
Talking Point
‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’
BY NEETA NAIR
Interview
MAKING THE BRIDES SHINE
BY NEETA NAIR
Interview
NONE OF OUR AGENCIES HAVE BEEN CONSIDERED SUB-OPTIMAL: DENTSU TO IMPACT
BY NEETA NAIR
Cover Story
WHAT’S GOING ON AT DENTSU?
BY NEETA NAIR
Spotlight
MARKETING TO WOMEN VIA SPORTS
BY NEETA NAIR
CMO Interview
HOW OPPO IS MAXIMIZING AUDIENCE ENGAGEMENT
BY NEETA NAIR
Cover Story
ADVERTISING IN THE AGE OF TROLLS
BY NEETA NAIR
Talking Point
‘I HAVE THE MANCHESTER UNITED LOGO ON MY ENGAGEMENT RING’
BY Roohi Gupta

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Scroll Back: Ashi Khanna on Her Journey Through the Evolution of Content

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