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Cover Story
AI Slop Is Coming For You
BY Raaina Jain

Impact Feature
Targeting the Living Room
BY Antora Chakraborty

IMPACT Stories
Can Instagram Replicate TikToks Shop's Success?
BY Yash Bhatia

Talking Point
Pay Per Ping
BY Antora Chakraborty

IMPACT Stories
‘The divide between performance, brand, retention, and commerce will finally dissolve’
BY Ruchika Jha

Talking Point
From Free to Fee?
BY Antora Chakraborty

IMPACT Stories
Digital’s new watchdog: How consent managers will guard the privacy frontier in India
BY Ruchika Jha

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ReBid Launches In-House AI Creative Studio, Appoints Arnab Karmakar as Head of Creative AI
BY TEAM IMPACT

IMPACT Stories
Meta’s Paid-Feed Test: What If India Starts Paying to Skip Ads?
BY Ruchika Jha

Talking Point
WhatsApp Status: Sponsored
BY Ruchika Jha

More From Impact
A YEAR THAT TOOK EVERYONE FOR A RIDE
BY Rajiv Dingra

TOP STORY

Leadership is about Flesh-And-Blood Moments: Suresh Narayanan

In a conversation with e4m, the former Nestlé India chief discusses his book Courage Under Fire, the Maggi crisis & the importance of empathy in leaders


The Man-ufactured Insecurity


Making Science Click


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