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Interview
‘Brands Need a Purple Cow Strategy to Break Through,’ Says Philips’ Smit Shukla
BY Anaum Shaikh
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The Multiplex That Never Goes Dark
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BY TEAM IMPACT
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Asia Cup Live in Cinemas: A New Arena for Brands to Engage Fans?
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PVR INOX Launches First Jabalpur Multiplex at KA Mall with FOCO Model
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Ajith Fans Create 15-Foot Milk Bikis Garland at Chennai Film Celebration
BY TEAM IMPACT
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Reliance Retail Launches BPL Home Theatre TV Range
BY TEAM IMPACT
Interview
HOW PVR IS LIGHTING UP THE BIG SCREEN THIS FESTIVE SEASON
BY CHRISTINA MONIZ
Talking Point
RE-CREATING THE THEATRE EXPERIENCE WITH NINE RASA
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Livpure CMO Nitin Malhotra on water purification, consumer education and home wellness