Tags Story

IMPACT Stories
The thin line between hype and harm
BY Anaum Shaikh
IMPACT Stories
When the founder becomes the character
BY Anaum Shaikh
IMPACT Stories
Are network agencies looking into an AI future without its builders?
BY Isha Khatu
IMPACT Stories
The Great Period Pivot
BY Anaum Shaikh
IMPACT Stories
Beyond the backlash: What happens to brands when founders become the headline
BY Anaum Shaikh
More From Impact
Can Akshaye Khanna’s Viral Comeback Translate Into Brand Equity?
BY Yash Bhatia
IMPACT Stories
Why is Tata telling two Diamond stories at once?
BY Antora Chakraborty
IMPACT Stories
The Silent Flex: Why Brands Are Choosing Restraint
BY Yash Bhatia
IMPACT Stories
Why Is Demon Slayer’s Release Such a Big Deal for Fandom, Fashion, and Commerce?
BY Ruchika Jha
IMPACT Stories
Instagram Live's New Rule: Gatekeeping or Growth Strategy?
BY Pritha Pahari

TOP STORY

Ads in Focus

Four campaigns from the week putting a fresh spin on familiar insights

Should Brands Be Counting The ‘Green’ Cost?

Lubricants And Beyond: Gulf Oil Lubricants’ India MD & CEO, Ravi Chawla

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

"Our Approach Is Resonating With Customers" | Gaurav Phull