Brand: Niva Bupa Health Insurance Company Ltd
Campaign: Yeh Hua Na Health Insurance
AGENCY
Saarthak Dutt
Executive Creative Director, Leo Burnett India
“For generations, especially among middle-class Indians, the mantra has been to ‘stay within limits’. From curbing desires in childhood to managing finances in adulthood, limits have always been there. We wanted to bring to life the feeling of breaking free from those constraints with Niva Bupa Health Insurance.”
CLIENT
Nimish Agrawal
Director – Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance
“We all have grown with the borderline constraints coming from well-meaning people in our lives that cue ‘Limit Mein’. For the first time a Health Insurance company is saying no limit so that you can truly claim your life and live without financial worry.”
Brand: Chicnutrix
Campaign: Glow Mode On
AGENCY
Aarushi Raghwa and Malvika Thirani
Creatives, Talented
“The challenge was to make a beauty film that doesn’t look like one. We wanted something unpredictable, a language the category hasn’t seen before. That meant deep-diving into anime – studying its pacing, tropes, soundscapes, and exaggerations to make sure we weren’t just borrowing its look, but doing justice to the art. The result? Sailor Moon meets skincare.”
CLIENT
Rohan Manglani
Head of Marketing, Fast&Up & Chicnutrix
“As a new-age brand, Chicnutrix has always stood for boldness and confidence. Choosing anime wasn’t just about standing out. It was about finding a visual language that truly reflected who we are. The art form, deeply rooted in Japan, also beautifully echoes our core USP of 100% Japanese glutathione.”
Brand: Ajio
Campaign: This Is How We Festival
AGENCY
Hemant Shringy
CCO & Managing Partner, Wondrlab
“The film is as diverse, as maximalist, as individualistic as our celebrations. We all bring a little bit (or a lot) of our personality to every occasion. And Ajio with its elaborate and eclectic collection is the perfect destination for our festive season!”
CLIENT
Arpan Biswas
CMO, Ajio
“With ‘This Is How We Festival’, we wanted to capture the incredible diversity of how India celebrates and how personal style plays such a central role in those celebrations. This campaign is our way of saying: celebrate without hesitation, express without apology.”
Brand: Cleartrip
Campaign: Big Billion Days on Cleartrip
AGENCY
Adarsh Atal
Chief Creative Officer, Tilt Brand Solutions
“Laddering on the thought of wishing everyday hassles would simply disappear, we arrived at the simple insight that when offers are this good, you can send those little everyday distractions on a trip of their own, in turn giving yourself a break. Truly had fun executing this campaign.”
CLIENT
Govind Bansal
Head, Brand Marketing, Cleartrip
“This year, we have made significant investments in digital-first storytelling and content formats that resonate with Gen Z. From influencer collaborations and short-form video assets of 10-second YouTube and Instagram narratives, At the same time, our focus remains on families and travellers from Tier II and Tier III cities, where festive demand is surging.”
