AbhiBus, the bus ticketing business of ixigo, has renewed its association with actor Mahesh Babu as its brand ambassador for the 10th consecutive year.
The partnership, which began in 2016, marks a decade of collaboration between the brand and the actor. Over the years, AbhiBus and Mahesh Babu have fronted multiple campaigns aimed at strengthening the platform's connect with travellers while promoting bus travel as a convenient and accessible mode of transport.
The renewal comes as AbhiBus continues to expand its technology-led offerings, including features such as Filter New Bus, Abhi Assured, real-time seat availability, roadside travel assistance and live bus tracking.
Speaking on the milestone, Rohit Sharma, COO, AbhiBus, said, “Completing 10 years with Mahesh Babu is more than a partnership - he is part of our story. From our earliest days to becoming one of India's leading bus travel platforms, this association has grown with us, shaped us, and reflected who we are. As AbhiBus continues to harness technology to make bus travel smarter, safer, and more seamless for every Indian, this partnership remains at the heart of everything we build."
Mahesh Babu said, “It’s been a wonderful journey with AbhiBus over the years. The brand has consistently focused on improving the travel experience, and I’m happy to continue being part of this journey as they bring more innovation to bus travel in India.”
Today, AbhiBus provides access to over six lakh routes through more than 6,200 private operators and multiple State Road Transport Corporations (RTCs), as it looks to further strengthen its position in India's online bus travel market.
