The Adani Group, with its estimated ₹500+ crore media mandate, is expected to go into review soon, industry sources tell IMPACT Magazine. The upcoming pitch is expected to draw strong interest from top media agency networks, given the group’s scale, category presence and aggressive growth trajectory across multiple consumer-facing businesses.
While the group has not issued any official announcement, multiple sources suggest that the company is actively restructuring its media strategy ahead of the next growth cycle.
This development marks a significant shift from the group’s earlier media arrangement. MudraMax is the incumbent on the account.
Once formally announced, this will be one of the largest media pitches of the year, given the Adani Group’s expanding footprint across FMCG, packaged foods, and consumer businesses.
IMPACT will update this story as more details emerge.
