Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has announced Anushka Sharma as the face of the brand, marking a new phase in its premium jewellery positioning.
Built around the tagline “For You, Forever,” the campaign focuses on themes of self-love, timeless gifting and individuality, positioning jewellery as an expression of personal choice rather than occasion-led consumption.
At the centre of the launch is a brand film that combines poetic storytelling and shayari to reflect ideas of self-indulgence, emotional connection and contemporary femininity.
The campaign also signals Heer by GIVA’s broader focus on gold jewellery and lab-grown diamonds as it expands its presence in the premium jewellery category.
Speaking about the association, Anushka Sharma said, "Heer by GIVA celebrates women for who they truly are, not who they're expected to be. That distinction matters. Jewellery has always carried emotion, but here it becomes something more personal, a symbol of self-love, a quiet act of choosing yourself. That's a story I've always wanted to be part of, and Heer tells it in the most beautiful, authentic way."
Commenting on the collaboration, Ishendra Agarwal, Founder, GIVA, said, “Anushka has been an integral part of the GIVA story, and with Heer, that association evolves into something far deeper. Heer is our attempt to move beyond occasion-led jewellery and into the space of meaningful luxury, where a piece isn't just beautiful, it means something. Anushka embodies that spirit completely. She is authentic, confident, modern, and deeply individualistic, everything Heer stands for. Together, we want to shift how women think about jewellery. Not as something they receive, but something they choose for themselves, on their own terms.”
The collections are designed around the idea of accessible fine jewellery, with a focus on everyday luxury, self-gifting and personal milestones.
