Boltt has entered India’s smartphone category with the launch of its first device, the Boltt Ace 5G, available exclusively on Flipkart. Positioned in the ₹12,000–15,000 segment, the youth-focused smartphone is aimed at consumers seeking technology that matches their fast-paced lifestyles.
The launch is supported by a campaign film featuring Ayushmann Khurrana, with BIAS Studios handling production execution in collaboration with creative partner SW Network.
Set in a vibrant café environment, the film uses energetic cinematography, dynamic interactions and seamless product integration to reflect the pace and aspirations of young consumers. BIAS Studios led the film’s look and feel, production, talent integration and on-set execution.
Jaunty, Producer and Director, Banana in a Suit (BIAS Studios), said, “The idea was to create a world that genuinely felt young, energetic and lived-in. We wanted the café to feel like a space where today’s youth naturally spends time, while allowing the Boltt Ace 5G and its features to become an organic part of that world. Every creative and production choice was made to keep the film vibrant, engaging, and true to the spirit of the campaign.”
Pranav Agarwal, Co-founder, SW Network, added, “With every campaign, the aim is to find a story and a visual language that feels authentic to the audience it speaks to. For Boltt Ace 5G, the idea was to capture the energy, pace, and spirit of today’s youth through a world that felt vibrant and lived-in. BIAS Studios brought that vision to life through a carefully crafted visual treatment, while Ayushmann Khurrana’s natural energy added an effortless charm that made the film feel relatable and engaging.”
The campaign combines celebrity, youth-focused storytelling and product integration to introduce Boltt’s first smartphone to the Indian market.
