Centrum, from Haleon, has rolled out its latest campaign, ‘Har Din Ko Kar Recharge’, to promote Centrum Recharge, an effervescent energy drink mix positioned as a solution for everyday tiredness.
The campaign film captures a familiar moment of daily fatigue, using a light-hearted narrative where a young man regains energy after consuming the product, reinforcing its promise of delivering a quick, nutritious boost.
Centrum Recharge contains key micronutrients including Vitamin C, Vitamin B12, magnesium and zinc, aimed at supporting energy, hydration and immunity. The product is available in variants for both children and adults, and comes in an orange flavour.
Commenting on the campaign, Deepali Agarwal, Head, Wellness & OTC, Haleon ISC, said, “Centrum Recharge’s new campaign puts back the focus on the importance of daily energy and vitality. The hustle and din of daily life can often drain us out, and Centrum Recharge provides the much-needed boost that consumers look for. The campaign film shows the everyday struggle of feeling tired and lacking the zeal to participate. ‘Har din ko kar recharge’ is a reminder to refuel and show up feeling our best. As we democratise multivitamin supplementation by offering such an innovative, convenient and accessible wellness solution, we continue to deliver better everyday health to millions of consumers. With eight out of ten people facing micronutrient deficiencies, bridging this gap has never been more urgent. Our goal is to make high-quality nutritional support accessible to all, empowering individuals to enjoy healthier, more active lives.”
The campaign will be amplified across television and digital platforms nationwide, supported by on-ground activations such as sampling, festive promotions, in-store displays and e-commerce visibility.
With this rollout, Centrum is positioning itself within the growing functional wellness space, emphasising convenient nutrition to help consumers manage daily fatigue and maintain overall well-being.
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