Healthy snacking brand Farmley has launched a new digital campaign for its Date Bites range, featuring actor Aparshakti Khurana. Built around the thought ‘The Dessert That Loves You Back’, the campaign uses humour to challenge conventional perceptions around desserts, positioning Date Bites as a naturally sweet option for consumers seeking mindful snacking.
Set on a flight, the film opens with Khurana being approached by a co-passenger who appears to be a fan. Assuming the attention is directed towards him, he obliges with a selfie, an autograph and even a quick musical moment. In a comical twist, the passenger clarifies that her excitement is entirely directed at the Farmley Date Bites he is carrying. The film culminates in a shared snacking moment.
The campaign has been rolled out across OTT, digital streaming and social media platforms.
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Commenting on the campaign, Aman Gupta, Head of Marketing, Farmley said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both taste and mindfulness. With our latest ad film, we wanted to showcase a distinct expression of that shift, one rooted in indulgence and comfort. The film is anchored in the idea that better-for-you snacking can also feel exciting and enjoyable. Aparshakti Khurana’s effortless humour helped us bring the narrative to life in a way that resonates perfectly with today’s consumers.”
