Freedom Sunflower Oil has unveiled ‘Coaching the Coach’ campaign using the DRS (Decision Review System) vs PRS (Pack Review System) concept to spread awareness among consumers about checking the quantity of edible oil in the pouch being purchased.
The campaign features Rahul Dravid, as he highlights the importance of verifying the quantity mentioned on the pack. As per the Ministry of Consumer Affairs, Government of India, every 1 litre pouch of sunflower oil must contain 910 grams of oil.
The campaign encourages consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not misled. It urges people to be aware and not be tricked into purchasing a pouch that looks like a one litre pack but contains less oil. It encourages consumers to flip the pack and check the quantity of oil to ensure they are buying the desired quantity at the right price.
Speaking on the occasion P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd, said, “Our campaign reflects our commitment to consumer awareness. We believe in informing consumers about their rights and helping them understand what they are buying in the market. It is important for consumers to check the quantity of edible oil in the pouch before they buy any brand, to protect themselves from being misled. At Freedom Healthy Cooking Oils, we assure that each one litre pouch contains 910 grams of edible oil. Our request to consumers is simple: check the quantity of oil in the pouch.”
According to Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd, “At Freedom Sunflower Oil, we always say that oil should be less in the food, never in the pack. This message is simple but important because many consumers pick a pouch by its look without checking the quantity. A one litre pouch must contain 910 grams, and when that measure is not met, the consumer loses value. Our campaign encourages families to pause, turn the pack, and read what is written. Awareness protects people from misleading packs and ensures they pay for the right quantity. Freedom Refined Sunflower Oil stands for full measure and honest value, and we want every household to experience that clarity.”
